Sales of cameras with inter-changeable lenses
The installed base of ILCs continues to grow globally and global shipments started to show signs of stabilisation in 2015 after a number of years of decline. In addition, there has been rapid growth in the volumes of CSCs which are being bought by end users who upgrade from their smart phones, and by professionals and enthusiasts who use them as a second camera.
The new social recorders
There is a new population of photographers who are interested in recording images. These “social recorders” are using smart phones to take images and share them using social media platforms. As these new entrants become more interested in photography, they migrate to ILCs (often initially by buying a CSC) and become more likely to acquire our products for use with the camera.
New distribution channels
The emergence of new distribution channels for photographic products, such as online and in consumer electronics stores, has helped stimulate demand from new customers. The growth of sales through online channels is continuing.