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Imaging

Introduction

Our Imaging Division provides premium photographic and videographic equipment to both professional and non-professional users. The photographic and videographic equipment consists primarily of camera supports, tripods, equipment bags, lighting supports, LED lights and lighting accessories.

The imaging side of our business has been driven by the irresistible rise of the digital SLR camera, where acquiring and sharing pictures and video clips is today’s new way to communicate and socialise. This has also boosted the emergence of ‘pro-sumers’: consumers seeking professional quality equipment in expectation of a seriously enhanced result. Vitec premium brands are ideal for professionals and amateurs driven by the same passion for quality and the perfect image.

Our focus on successfully launching innovative new products, combined with control of the distribution of those products in the key markets of the world, is proving to be a winning formula.

Supports

We distribute top quality camera and lighting supports, which are trusted and relied upon by professional and amateur photographers and videographers alike. That’s because our products provide unrivalled performance and value.

Our Supports business provides a full system of professional video and photo solutions for use in every condition – all designed with the newest technologies and innovations.,In addition to our photo and video supports, our complete range of lighting supports can cater for every studio and location requirement from lighting support and control to suspension.

Bags

Photo, video, broadcast, lighting and electronic equipment are the tools used to create great images. It is important to be able to quickly access your gear, but also to know it is safe and secure when it’s not in use.

Buying quality carrying solutions is an investment in your equipment. We strive to provide bags that offer not only comfort and style for you, but also the top level of protection for your gear – whether that’s a memory card, an HDV camcorder or anything in between.

National Geographic products are manufactured and distributed under licence.

Lighting

Distribution

Bringing the manufacturer closer to the consumer ensures that we are able to develop the right products for tomorrow’s image makers today.

Our distribution business is part of that plan and allows us to make key accessory brands for the photographic, video, cine and lighting production markets available globally.

We pride ourselves on our extensive network of trusted specialty dealers and aim to provide them with marketing tools that can be easily accessed and customised to meet their individual needs.