Our Imaging Division provides premium photographic and videographic equipment to both professional and non-professional users. The photographic and videographic equipment consists primarily of camera supports, tripods, equipment bags, lighting supports, LED lights and lighting accessories.
The imaging side of our business has been driven by the irresistible rise of the digital SLR camera, where acquiring and sharing pictures and video clips is today’s new way to communicate and socialise. This has also boosted the emergence of ‘pro-sumers’: consumers seeking professional quality equipment in expectation of a seriously enhanced result. Vitec premium brands are ideal for professionals and amateurs driven by the same passion for quality and the perfect image.
Our focus on successfully launching innovative new products, combined with control of the distribution of those products in the key markets of the world, is proving to be a winning formula.