Introduction
Our Imaging & Staging Division has a strong reputation among two main groups of creative professionals. On the one hand, photographers and videographers, whether they are shooting commercially, independently or for pleasure; on the other, live and corporate event production and touring bands, who need versatile trussing and staging sets.
The imaging side of our business has been driven by the irresistible rise of the digital SLR camera, where acquiring and sharing pictures and video clips is today’s new way to communicate and socialise. This has also boosted the emergence of ‘pro-sumers’: consumers seeking professional quality equipment in expectation of a seriously enhanced result. Vitec premium brands are ideal for professionals and amateurs driven by the same passion for quality and the perfect image.
Our focus on successfully launching innovative new products, combined with control of the distribution of those products in the key markets of the world, is proving to be a winning formula. Innovation is as important to photo, video and cine professionals as it is in the live event business, where customers who use our stages are looking for ever lighter, easier to operate and more creative solutions to make their performance look as good as possible.