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Opening up the Broadcast & video market

Vitec currently supplies this market with a variety of accessories for the video camera. This consists of camera supports, bags and teleprompters; batteries and chargers; microwave systems; LED lighting and intercom systems. These products are primarily used in the acquisition and capture segments of the broadcast production chain.

The market

 

The broadcast & video market consistsof products and services sold into two main sectors:

• Broadcast – used primarily in television and film production. The end customer is often a television network or systems integrator acting on their behalf or an independent production company. We estimate the market for Vitec’s products and services was worth £550 million in 2008 but fell 25% in 2009 to around £420 million. For 2010-12, we expect this sector to grow 2-3% per annum.

• Video – used in video production where the end customer is not a broadcaster but a corporate, educational, religious, legislative or live event entity or an independent videographer. We estimate this market was worth around £200 million in 2008 and fell 10% in 2009 to around £180 million. For 2010-12, we expect this sector to grow at least 10% per annum

The market drivers

Advertising

In the broadcast sector, advertising is the main source of revenue for commercial broadcasters. Television remains the largest advertising medium and is forecast to grow 4% per annum for 2010-12.

HD transition and 3D

The HD transition in the broadcast sector has led to television studios and outside broadcast trucks being upgraded to handle HD cameras and signals. This process still has some way to go as more than half of the installed base of cameras still need to be upgraded. 3D has emerged recently as another opportunity for further demand for Vitec’s products as new heavier supports are needed for 3D cameras.

 

Proliferation of video creation and consumption

Cost-effective production technologies, the increase in video-enabled broadband and mobile devices and the growth in independent content producers and owners have widened the number of people producing high quality video. It is no longer the preserve of broadcasters as corporate, religious and educational establishments and other entities produce their own content.

 

Vitec market postition

 

Supports

With our multiple brands, Vitec has the premium position and largest market share in camera supports in both the broadcast and the video sectors.

 


Mobile power

Anton/Bauer remains the leading brand with a number one position in the after-market for camera batteries and chargers in the broadcast sector.

 


Microwave systems

Our three businesses had the leading position in the final stages of the now completed BAS relocation project in the US broadcast sector. They also occupy the number one position in the US video sector where the equipment is used in sports and entertainment venues.

 


LED lighting

Litepanels led the way in the adoption of LED lighting especially in “on location” shots in the broadcast sector and in the video sector, assisted by patents in the US. As LEDs become more powerful, Litepanels will be able to supply an increasing number of television studios in the broadcast sector.

 


Communications

Clear-Com is the leader in live performance (the video sector) and is now well positioned to roll out its VoIP technology to the broadcast sector where it is number three globally.

Key strategies

In the broadcast sector, our strategies are to:

• maintain our market-leading positions;

• grow market share with our acquisitions in LED lighting, microwave systems (outside the US), and in supports (in robotics and teleprompters); and

• develop an enhanced service and spares business.

In the video sector, our strategies are to:

• expand our distribution in new markets such as corporate and educational establishments; and

   • introduce further new products tailored to meet the needs of the independent cameraman.

Progress since October 2009

Since our Strategy Day in October 2009, we have:

• continued to broaden the range of LED products supplied and identified further opportunities in the broadcast & video market that will be addressed by product launches at the NAB trade show in April 2010;

• grown our microwave systems business outside the US with key wins in Brazil and China and recruited a Vice President of Asia Sales in Singapore; and

• recruited a specific team to develop a range of “small camera accessories” targeted at the growing demand for ergonomic    solutions around the camera, which will also be launched at the NAB trade show in April.

Our world class brands

Bags

Petrol Bags

 
Camera Accessories

OConnor

 
Communications

Clear-Com


Equipment Rentals UK_

The Camera Store

 

Lighting

Anton/Bauer

Litepanels Sachtler

 

Microwave Systems

Microwave Service Company

Nucomm

RF Central

 

Mobile Power

Anton/Bauer

 

Prompters

Autoscript

 

Supports

Manfrotto

OConnor

Sachtler

Vinten

Vinten Radamec

“We need to maximise our resources while minimising manual operation of the equipment – but at the same time, we insist on providing our viewers with top quality and exciting programming. Vinten Radamec is helping us to achieve just that, especially in the case of live sports broadcasts, which demand fast and reliable operation. Back in the studio, another robotics advantage is precise movement control for planned shots. We have found that Vinten Radamec Fusion robotic systems are the best fit for all aspects of our operation – from payload and effective remote control to general ease of operation.”


Dominic Leung

Managing Director of Television & Content, PCCW

LED lighting

LED lighting is leading the way in transforming the way HD video is shot. The ability to control precisely lighting characteristics and in-built features together with energy savings over traditional lighting will ensure continued growth in LEDs




Robotics

Robotics are at the forefront in the drive for greater efficiency in the broadcast markets. The ability to control multiple cameras remotely provides sustainable competitive advantage for Vinten Radamec.



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