Our brains process pictures more quickly than words. We see
faster than we can think. We get colour, shape and pattern long
before we get language. The power of images to communicate, to
change minds and to create, is immeasurable.
And because we are human, our own eyes are not enough. We
want to observe in more detail, with greater clarity. Memory is not
enough. We need to record, rewind and repeat experience,
sending images into the future and sharing them with the whole
This is where Vitec’s strength lies: our products are behind every
picture; empowering professionals and individuals to capture the moments that matter in excellent images.
The way images are made, sold, shared and used has been
revolutionised by social and technological developments. When
every mobile phone is also a digital camera and pictures can be
shared instantly across the globe, it is clear just how much images
mean to people.
Digital imaging and the democratisation of photography and
videography has turned the spotlight firmly onto quality. In such a
visual blizzard, only the exceptional stands out against the blur of
Yet even the best camera is only as good as the person using it,
the eye that looks through the viewfinder, the mind that sees the image before creating it. So Vitec supports the image-maker,
freeing up eye and mind by providing exceptional equipment that
can be trusted when it matters. We design and manufacture
everything that goes around the camera into the shoot, behind the
scenes. Because the image - your image - is what matters.