Our portfolio of market-leading brands encompasses a variety of technologies, designed and engineered to ensure that, whatever the conditions, the content creator has the best equipment to "capture the moment".
These technologies range from traditional mechanical engineered products, for example manual camera supports, through to electronics and software. Nonetheless, the user is the same - a content creator - who may be a broadcaster, film or other production company, a corporate, educational or religious establishment or operating as an independent business, or an amateur. We sell our products globally via multiple distribution channels, our own sales teams, and online via our own direct e-commerce capability and third party platforms.
Our core customers are defined as:
- Professional or hobby photographer/ videographer, self-employed or social sharing
- Commercial TV, news and sport for broadcasters and TV networks
- Independent production company or ICC making content for films or scripted TV shows