Our portfolio of market-leading brands encompasses a variety of technologies, designed and engineered to ensure that, whatever the conditions, the content creator has the best equipment to capture the moment.
These technologies range from traditional mechanical engineered products, for example manual camera supports, through to electronics and software. Nonetheless, the user is the same - a content creator - who may be a broadcaster or production company, a corporate or religious establishment, operating as an independent business or an amateur photographer or vlogger.
We sell our products globally via multiple distribution channels, our own sales teams, and through e-commerece via our own and third party websites.
Our core customers are defined as:
- Professional or hobby photographer/videographer, vlogger, self-employed or social sharing
- Commercial TV, news and sport for broadcasters and TV networks
- Independent production company or ICC making content for films or scripted TV shows