Vitec’s strategy is to focus on two markets that offer good long-term growth potential:
We design, manufacture and distribute premium branded products for broadcasters, film and video production companies, independent content creators and enterprises. We also provide premium services including equipment rental and technical solutions to TV production teams and film crews, and enterprise video solutions to corporates, Governments and houses of worship.
We design, manufacture and distribute premium branded photographic and video equipment such as tripods, bags, filters and lights for professional and consumer photographers.
Our strategic priorities
Improve the core plus
We leverage our premium brands and strong market positions to improve and strengthen our traditional business. We continue to develop innovative products and services while focusing on operational efficiencies.
Focus on new markets and technologies plus
We invest resources into new and faster growing markets and technologies to underpin future growth, launching products in new addressable markets and to new end users.
Get closer to customers plus
Vitec has strong relationships with its customers and end users. We are enhancing our distribution channels and collaborating with key market players to form more durable and strategic relationships that are less susceptible to commoditisation. Direct e-commerce has also become an important growth driver for the Photographic Division.
Expand in APAC plus
Geographical expansion is another key focus, especially in APAC, which we believe is a particularly attractive medium-term growth market with good opportunities.
Corporate development plus
We continue to supplement organic growth with carefully targeted acquisitions. We have a strong track record in making and integrating acquisitions and we will continue to look for opportunities that meet our criteria for financial returns and strategic fit. Our people are our most important asset and we aim to recruit, develop and retain suitable talent to support the business.