Vitec's strategy is to focus on the growing content creation market.

Vitec operates in the growing content creation market. The overall market is an attractive one, with growth driven by the proliferation of image capture and sharing among an ever increasing number of content creators.

Our strategic priorities remain unchanged. 2021 will be a year of recovery and investment, and we believe that our markets will grow faster longer term than we previously expected and that we will deliver strong margin recovery.

We leverage our premium brands by investing in faster growing market segments. We launch innovative new products, expand our geographical reach, and maximise our distribution and digital channels to get closer to our customers and increase market share. Our experienced people and agile organisation allow us to adapt swiftly to changing market trends.

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Our strategic priorities

Organic growthplus

We leverage our premium brands by investing in faster growing market segments. We launch innovative new products, expand our geographical reach, and maximise our distribution and digital channels to get closer to our customers and increase market share. Our experienced people and agile organisation allow us to adapt swiftly to changing market trends.

Margin improvementplus

We are focused on improving our operating profit margins by optimising our manufacturing and assembly portfolio, by improving productivity, by growing our higher margin e-commerce channel and Creative Solutions Division, and from capturing synergies from acquisitions.

M&A activityplus

Although we did not complete any acquisitions in 2020, we continue to review opportunities which could expand our addressable markets and further increase our technology capabilities.

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