We use our premium brands, unique market positions, efficient supply chain and global distribution to deliver long-term value to our shareholders, outstanding product service to our customers and rewarding careers for our people.

Business model

Clear strategy

Our strategy is focused on delivering growth and margin improvement. We consider how key strategic decisions will impact each stakeholder group.

Robust governance

At Group level we create value by setting and monitoring strategic plans, budgets and forecasts, managing treasury and tax, health and safety, and assessing risk. The team ensures that a robust governance framework, policies and procedures are in place to ensure a strong culture and ethical behaviour, as well as managing acquisitions and disposals, corporate reporting and investor relations.

Three Divisions

Our three Divisions focus on the different needs of our customer segments. They are decentralised and entrepreneurial but work with a global mindset in specific areas, where it makes sense to share our capabilities to benefit our stakeholders.

People and culture

We work across the Group to ensure that we have consistent policies and processes in place to acquire, engage and retain our best talent. Our decentralised, three-Division structure enables focused decision-making and allows us to react quickly to customer, market and technological changes.

How we create value:

Market knowledge and customer insight plus

Designing innovative products to make our customers’ lives easier is what drives us. Our Divisions continually obtain customer feedback on market trends, competitors and their products, as well as from research.

Our long-standing and extensive market expertise enables us to remain close to our customers, anticipating and responding to developments to ensure that our brands remain at the forefront of the industry, renowned for their premium offerings.

Innovative product developmentplus

For a business like Vitec, intelligent and sustained investment in new products, technologies, markets and people enables us to retain our market-leading positions and create value in the future.

Our experienced, specialist engineers apply new technologies, products and materials to develop high quality, high performance solutions. Our innovative products are protected by patents and trademarks and marketed under our world renowned brands.

We produce the majority of our products in-house and work with selected, market-leading partners for specialist solutions.

We supplement in-house new product development with carefully selected acquisitions in new markets and technologies.

Sourcing and manufacturing excellence plus

Focused on safety, quality, efficiency, cost and on-time delivery, sourcing and manufacturing excellence is one of Vitec’s core competitive strengths.

Our supply chain is efficient and our people highly trained and multi-skilled. We procure materials from reputable suppliers and make our products in efficient and environmentally friendly operations and, where appropriate, manufacture or source from lower cost countries such as Costa Rica and China.

The majority of our operations are relatively low-volume, small-batch processes and our continuous improvement culture enables us to optimise our global operations to maximise quality, service and efficiency, while reducing costs.

Distribution and routes to market plus

We market our products and services through our own sales and marketing teams.

The majority of our sales are conducted via a global network of distributors, dealers and retailers who sell on to customers. The breadth of our product portfolio and our strong brand heritage means that our network of channel partners is unrivalled in the markets we serve.

We continue to expand our e-commerce capabilities, working closely with our customers to develop our online presence.

We also engage with a number of leading logistics partners to ensure responsive and timely delivery of our products to the relevant geography.

Who we create value for:


Vitec’s purpose is to enable our customers to capture and share exceptional content.


We hold to the highest professional and corporate standards. Our employees are rewarded fairly and incentivised to deliver our strategy.


Our clear and focused strategy is delivering continued growth and value creation.


Doing the right thing for our people, our suppliers, our community and our environment is a core part of our values.


We build close and mutually beneficial relationships with our suppliers to source the best possible materials.